Alex has worked in consumer research, brand strategy and innovation for two decades. He started Agent A in 2010 spurred by his curiosity about human nature, culture and the narratives that move us. Since then, Agent A has successfully worked with clients globally including Pepsico, Avon, Coty, Etsy, Chobani, Diageo and Remy Cointreau. Aside from brand building, he writes and directs short films and is often lucky to showcase them at festivals around the world.
Insights & Strategy
Michael is a brand, cultural and research strategist. His work spans numerous categories and includes clients such as with Nike, Apple and Tecate. He currently teaches a research course at Parsons in their Masters of Strategic Design program. Previously, Michael was in-house with Apple as a Creative Strategist where he worked with both Sales and Product teams and lead a cultural and technological insights program. Michael majored in English at Bowdoin College and studied urban planning with MIT while living in India, South Africa and Brazil.
Alexis Kay is a writer and creative director who’s worked at IDEO, method, Apple, and most recently Hulu. She’s spent her career helping brands find their voice and find unique ways to tell their stories. Along the way, she’s launched iPhones and iPads, written brand books, websites, and scripts, made many short films and many friends. Very few enemies.
Insights & Strategy Associate
Holding both a Painting BFA and Anthropology BA from the pilot year of the Brown University / Rhode Island School of Design Dual Degree program, Allison Grosso is a jack of all trades. After graduating in 2013, she taught multimedia and video as adjunct faculty of the Wheeler School in Providence RI, while kicking off her musical career touring with the Downtown Boys and Dougie Poole Band. She then moved to Brooklyn, where she helped open Kick Axe Throwing and developed its Special Events program. She currently resides in Queens, NY, where she freelances in Research and Ethnography and creates Augmented Reality Instagram filters for fun.
Ted has over 25 years of market research experience under his belt – this includes all facets of project management including questionnaire design, sample plan development, fielding logistics, budget management and data processing management. His most recent post was at The Futures Company in Chapel Hill, NC.
Insights & Strategy
Marianne spent her career on both the ad agency side as an account planner (Goodby Silverstein & Partners, DDB, JWT) and the brand side as an in-house innovation and trends consultant (Kraft Foods). With a background in strategy, trend activation and innovation, the bulk of her experience has been with clients including Nestle, Kraft, Frito-Lay, Dreyer’s, Haagen-Dazs, Diageo, McDonald’s, BeamSuntory, Last Call Operating Co and The Melt.
Multi Cultural Insights
Mafe is a seasoned multicultural strategist and consumer researcher with more than 10 year of experience across categories. For the past decade Mafe has developed integrated strategies for the Hispanic market across a wide array of categories including packaged goods, healthcare, government, and spirits. She started at Y&R working on Nabisco Brands and OTC Wyeth Brands such as Advil and Chapstick. She later joined McCann/Casanova were she helped brands such as Nestle Waters, USPS and Microsoft grow by connecting them with Hispanic consumers in more culturally relevant ways.