Alex has worked in consumer research, brand strategy and innovation for two decades. He started Agent A in 2010 spurred by his curiosity about human nature, culture and the narratives that move us. Since then, Agent A has successfully worked with clients globally including Pepsico, Avon, Coty, Etsy, Chobani, Diageo and Remy Cointreau. Aside from brand building, he writes and directs short films and is often lucky to showcase them at festivals around the world.
For over a decade David has practiced at the forefront of brand and design strategy, innovation and social research. He has crafted brand strategies for Bloomberg, Yoplait, and Larabar, developed product innovations for Coca Cola and Remy Martin, and built new brands such for Dubai South and PETCO. David loves primary research and is an experienced ethnographer and semiotician.
Marianne spent her career on both the ad agency side as an account planner (Goodby Silverstein & Partners, DDB, JWT) and the brand side as an in-house innovation and trends consultant (Kraft Foods). With a background in strategy, trend activation and innovation, the bulk of her experience has been with clients including Nestle, Kraft, Frito-Lay, Dreyer’s, Haagen-Dazs, Diageo, McDonald’s, BeamSuntory, Last Call Operating Co and The Melt.
Mafe is a seasoned multicultural strategist and consumer researcher with more than 10 year of experience across categories. For the past decade Mafe has developed integrated strategies for the Hispanic market across a wide array of categories including packaged goods, healthcare, government, and spirits. She started at Y&R working on Nabisco Brands and OTC Wyeth Brands such as Advil and Chapstick. She later joined McCann/Casanova were she helped brands such as Nestle Waters, USPS and Microsoft grow by connecting them with Hispanic consumers in more culturally relevant ways.
Ted has over 25 years of market research experience under his belt – this includes all facets of project management including questionnaire design, sample plan development, fielding logistics, budget management and data processing management. His most recent post was at The Futures Company in Chapel Hill, NC.