Alex has worked in consumer research, brand strategy and innovation for two decades. He started Agent A in 2010 spurred by his curiosity about human nature, culture and the narratives that move us. Since then, Agent A has successfully worked with clients globally including Pepsico, Avon, Coty, Etsy, Chobani, Diageo and Remy Cointreau. Aside from brand building, he writes and directs short films and is often lucky to showcase them at festivals around the world.
Edgar began his career in New York at creative agencies on the account management side of the business, working with clients like Frito Lay, Citibank and Royal Caribbean. He transitioned into media where he developed and executing sponsored creative and marketing campaigns for brands across social, digital and traditional linear television. Most recently, he managed the Network Partnerships team for two of NBCUniversal’s Cable Entertainment networks where he worked closely with brands across categories on content integration, creative, and digital and social content strategies.
Insights & Strategy
Marianne spent her career on both the ad agency side as an account planner (Goodby Silverstein & Partners, DDB, JWT) and the brand side as an in-house innovation and trends consultant (Kraft Foods). With a background in strategy, trend activation and innovation, the bulk of her experience has been with clients including Nestle, Kraft, Frito-Lay, Dreyer’s, Haagen-Dazs, Diageo, McDonald’s, BeamSuntory, Last Call Operating Co and The Melt.
Alexis is a writer and creative director who’s worked at IDEO, method, Apple, and most recently Hulu. She’s spent her career helping brands find their voice and find unique ways to tell their stories. Along the way, she’s launched iPhones and iPads, written brand books, websites, and scripts, made many short films and many friends. Very few enemies.
Ted has over 25 years of market research experience under his belt – this includes all facets of project management including questionnaire design, sample plan development, fielding logistics, budget management and data processing management. His most recent post was at The Futures Company in Chapel Hill, NC.
Multi Cultural Insights
Mafe is a seasoned multicultural strategist and consumer researcher with more than 10 year of experience across categories. For the past decade Mafe has developed integrated strategies for the Hispanic market across a wide array of categories including packaged goods, healthcare, government, and spirits. She started at Y&R working on Nabisco Brands and OTC Wyeth Brands such as Advil and Chapstick. She later joined McCann/Casanova were she helped brands such as Nestle Waters, USPS and Microsoft grow by connecting them with Hispanic consumers in more culturally relevant ways.